The Marketing Mindset

In my previous entry I introduced the idea of selling your knowledge as a way of virtually cloning yourself, with the purpose of selling that knowledge for real money.  To many, that may sound like a great idea in theory, but may not seem realistic or achievable — particularly to those who have never done it.  And to many others, it may sound absolutely absurd altogether.

To those who like the theory but lack the ability, fair enough.  It’s kind of like telling a Little League batter to face off against a Major League fast-baller by saying, “It’s easy.  Just keep your eye on the ball and let the ball hit the bat.”  If you’ve never done it, it’s hard.  But that doesn’t mean it’s impossible.  After all, if you’re reading this, you’ve learned English, one of the most difficult languages on Earth.  You learned it, and you don’t even know exactly how you learned it.  Fortunately in the realm of human performance, the word “Impossible” rarely means impossible.  More often it only means, “I don’t know how to do it yet.”

To those who think that it’s completely and utterly absurd, I invite you to look a bit deeper into the part of you that says that.  Is it coming from a place of cynicism?  Is it from your own thoughts or is this something that you were taught? Tony Robbins says that cynicism is a gutless response.  It takes no guts to be a cynic.  All you have to do is sit there and wait to be proven wrong.  It’s a completely passive response.

But let’s look a my suggestion logically.  You need money. There are only so many hours in a day, and even if you worked all 24 of them, you’d only make so much money.  You can do the arithmetic yourself to calculate how long it will take to get you the money that you think you need.  However, if you invested in yourself and learned exactly how to leverage the power of the Internet, you could create a little (or big) marketing machine with minimal effort.

It comes down to this, your financial growth will necessarily come down to your personal growth.  Your personal growth comes from your mindset.  If your mindset limits you, it’s time to grow.

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